Consider the simplest "numbers" fact - why fight the Search Engine system constantly, hoping you can get your one site to the top twenty? With 5, 10, 20 or more web sites, the odds that one or more of your sites will make it to the top are substantially higher. There are other reasons, but more on that later...

"But how can I manage 5 or 20 e-Commerce web sites... let alone get them designed and keep them up to date..."

You'll certainly understand if we smile and tell you that the design of multiple web sites for you and your success is NOT a problem...? We have lots of FrontPage Templates and HTML Web Templates and web site design solutions ready for you, and more coming!

The answer is that you break your products and services down into smaller chunks and spread them through your multiple sites. Handled properly, the work involved isn't going to be much greater. But the return on your efforts will be!

Each one of your e-Commerce web sites must be different... duplicate sites are a waste of time and work!

With multiple web sites, you can emphasize individual topics and focus your content more tightly. You CANNOT simply duplicate your web sites and pages! Customers, search engines and, worse, Directory Editors will discover the duplications and dismiss them, making all your clever efforts a waste!

Multiple e-Commerce web sites also give you more selling and experiment opportunities...

With the many Affiliate Programs available, you can expand your product line by choosing complementary products and services from other merchants. This will provide you with the chance to experiment with new target markets before investing in inventory. 

You can also use one or two of your web sites to test different content material, new products and services, packaging options or pricing without risking everything. 

This approach is NOT a new or innovative concept - the really successful web-preneurs have already perfected it! And, in business before the Web, it was called Diversifying!

If you invest in some of the "Guru" books, tapes and programs we support, you'll quickly discover that many of these successful ladies and gentlemen seldom repeat their success by having only one web site. Most of them have large numbers of domains and products. Almost all of them are also networked with other experts and promote through each other's web sites!